About us

We have always loved Christmas. For years, we felt that Portugal was missing a Christmas shop with more choice, more personality and a little more irreverence. So we decided to create the shop we would have wanted to find ourselves. That is how Da Luz was born. And there could not have been a more fitting name. It is a tribute to our grandmother, Maria da Luz, and to everything at the heart of this project: family, memories and the traditions that make Christmas so special. Christmas as We Know It At Da Luz, we believe Christmas can be classic without being predictable. We look for pieces with personality, capable of surprising people and, above all, of saying something about the person who chooses them. From delicate glass ornaments to the most unexpected decorations. From the nostalgia of Disney to the worlds of Harry Potter, Star Wars, Friends and the Grinch. From cocktails and animals to hobbies and everyday objects transformed into Christmas decorations. There is room for the elegant, the fun, the nostalgic and the unexpected. Pieces That Stay With Us Some Christmas decorations become much more than decorations over time. That ornament someone gave us. The character that reminds us of childhood. A piece connected to a trip, a person or a special moment. Year after year, they return to the tree and bring their stories with them. That is the kind of piece we want to find for you: something to give, keep, collect and rediscover Christmas after Christmas. Da Luz Your new Christmas shop.